Ọganihu njem nlegharị anya: Ndị njem na-aga Puerto Rico n'ọsọ ọsọ a na-enwetụbeghị ụdị ya

Chọpụta Puerto Rico, Puerto Rico's First-ever Destination Marketing Organisation (DMO), mara ọkwa taa na 2019 Q1 chọrọ ụlọ dị na ọkwa 2017 Q1 naanị ọnwa iri na anọ ka ajọ ifufe Maria gasịrị, na-egosi usoro mgbake a na-enwetụbeghị ụdị ya maka ebe ebe. Mkpokọta ọnụ ahịa mgbazinye onwe ha gbagoro 72 pasent site na ọkwa 2017 Q1, na-egosi nnukwu uto na ndị ọbịa1. Amụma maka afọ ndị ọzọ na-ele anya na-ekwe nkwa dịka ihe fọdụrụ na 2019 na-ede akwụkwọ 24.1 pasent karịa ọkwa 2018. A na-atụ anya na nke a ga-aga n'ihu na-ebili n'ihi na nkezi ntinye akwụkwọ na windo mbata bụ ihe dịka ọnwa 2.

"Puerto Rico na-ele anya karia akụkọ nlọghachite akụkọ ihe mere eme, enwere m obi ụtọ ịhụ njem njem na njem nlegharị anya nke Island na-arụ ọrụ dị egwu," Roger Dow, onye isi oche na onye isi oche nke otu ndị njem na United States kwuru. "Chọpụta Puerto Rico egosila na ogwe aka ịzụ ahịa ebe aga bụ ihe dị mkpa maka ntụgharị na-aga nke ọma."

"Anyị mụtara ọtụtụ ihe site n'aka ndị otu anyị na-eme njem nlegharị anya na ebe ndị ọzọ bụ ndị chere nsogbu ihu, na nke ahụ nyere aka tinye mgbalị anyị. Anyị nwetara nghọta na data akụkọ ihe mere eme metụtara nghọta, wee hụ nke ọma ka mgbasa ozi si ejikwa mkpuchi mgbake. Anyị kwalitere atụmatụ anyị iji hụ na nsonaazụ siri ike, "Brad Dean, CEO nke Discover Puerto Rico kwuru.

Kemgbe mmalite ya na Julaị 2018, Discover Puerto Rico amalitela ọrụ iji kwado nha nha anya nke Puerto Rico ma mee ka akụ na ụba ọbịa ya dịkwuo elu, na-enye Island ike iji nweta ego zuru oke na ngwaahịa njem nlegharị anya ya bara ụba ma na-eme nke ọma dị ka ebe Caribbean na-eduga. Chọpụta Puerto Rico setịpụrụ ihe mgbaru ọsọ dị mkpirikpi iji chụba usoro ndekọ maka mgbake wee ruo ọkwa tupu Maria site na ncheta afọ abụọ nke ajọ ifufe ahụ. Dabere na nsonaazụ 2019 Q1, Discover Puerto Rico enwetala ebumnuche a ngwa ngwa karịa ka a tụrụ anya ya, na-egosipụta onwe ya dị ka otu n'ime ihe ịga nke ọma mbụ nke Island nkeonwe.

"E guzobere DMO iji tinye ebe na-aga na akụ na ụba mbụ, site n'ịhụ na nkwụsi ike na usoro ịzụ ahịa kachasị mma iji mee ka azụmahịa na nleta ntụrụndụ dịkwuo elu," ka Dean kwuru. "Nke a bụ oge na-atọ ụtọ maka akụ na ụba ndị ọbịa Puerto Rico, ọ na-akwụghachikwa ụgwọ ịhụ ihe ịga nke ọma n'oge. Agbanyeghị, nke a bụ naanị nzọụkwụ mbụ - ebumnuche anyị kacha bụ itinye ike mgbanwe nke njem iji rụọ ọrụ na Puerto Rico site n'ịba ụba nke akụ na ụba ndị ọbịa, na-erite uru na ndị bi na azụmaahịa nke Island, ”ka ọ gbakwụnyere.

Ụlọ ọrụ njem nlegharị anya Puerto Rico enweela ọganihu dị ukwuu n'oge ndekọ. Ihe ndị ọzọ dị ịrịba ama gụnyere:

• 2019 Q1 na-eduga na ntinye akwụkwọ na nzukọ, ihe mkpali, ọgbakọ na mmemme (MICE) karịrị afọ 3 na afọ ise gara aga. Ndị na-ahazi nzukọ na-achọta Puerto Rico nhọrọ kacha mma n'ihi na ọ dị mfe ịzụ ahịa dị ka ókèala US na ihe ịchọ mma nke ebe Caribbean.

• Ịnweta ikuku na-eto eto na ọdụ ụgbọ elu niile. Ọdụ ụgbọ elu San Juan International (SJU) hụrụ mmụba nke 23.8 pasent kwa afọ nke ikuku na nkeji mbụ nke 2019 ma e jiri ya tụnyere ọnwa atọ mbụ nke 2018. Nke a bụ ihe ịrịba ama siri ike nke uto, ka ndị na-ebu ibu na-agbasawanye ikike ma gbakwunye ụzọ ọhụrụ.

• Ụlọ ọrụ ụgbọ mmiri nke Puerto Rico agbajiela ndekọ. Ọnụọgụ Jenụwarị 2019 na-egosipụta mmụba site na afọ gara aga nke pasenti 28.9 nke ndị ọbịa na ọdụ ụgbọ mmiri ma enweela ịrị elu pasent 56.6 na ndị njem njem ụgbọ mmiri ma e jiri ya tụnyere Jenụwarị 2018.

• Enwere ihe dị ka ụlọ oriri na ọṅụṅụ 156 na-anabata ndoputa. Mgbazinye mgbazinye obere oge na-enye ndị njem ihe karịrị nhọrọ 8,000 n'ofe agwaetiti niile na agwaetiti Vieques na Culebra.

Ndị isi ụlọ ọrụ na-eme njem n'ịntanetị dị ka Priceline, Kayak na Expedia Group akọpụtakwala n'ihu ọha mmụba ngwa ngwa maka ebe obibi na Island. Priceline akọpụtala na ntinye akwụkwọ n'ime ụlọ n'abalị dị elu 125 pasent na Q1. Kayak.com nyochara okporo ụzọ nchọta mmiri ezumike n'ofe steeti iri ise niile wee hụ mmụba nchọta 50% ma e jiri ya tụnyere 115. Ebe na-ekpo ọkụ nke a na-achọkarị na steeti 2018 n'ime steeti 30 bụ San Juan. Akuko data Expedia Group kacha nso nso a na-achọ mụbara site na 50 pasent na pasent 440, n'otu n'otu, na Q40 4 ma e jiri ya tụnyere otu oge ahụ na 2018.

Na Julaị nke afọ 2018, Chọpụta Puerto Rico ngwa ngwa malitere usoro ngbanwe akara iji hụ na mmetụta ozugbo na akụ na ụba ndị ọbịa. Ka nzukọ ahụ na-eru nso otu afọ ncheta nke ajọ ifufe Maria, mgbasa ozi ya #CoverTheProgress gbara ndị mgbasa ozi aka ka ha lekwasị anya na ọganihu dị mma nke ụlọ ọrụ njem nlegharị anya. Nkwagharị obi ike na-ebubeghị ụzọ nke chere nsogbu ihu, mkpọsa ahụ gbanwere echiche nke Puerto Rico, na-etinye agwaetiti ahụ na nlebara anya nke ndị njem na ndị nhazi nzukọ. Òtù ahụ gbakwara Google Content Initiative rụọ ọrụ, na-emelite ngwa ngwa ma na-emeziwanye akụ anya dị maka ndị njem n'ịntanetị.

Na Q4 nke 2018, Chọpụta Puerto Rico lekwasịrị anya na ịchekwa nkwado ndị ọzọ site na mgbasa ozi na ndị na-eme ihe, iji gbasaa okwu nke onyinye Puerto Rico. Inweta ntụpọ #1 na ndepụta New York Times “Ebe 52 ka aga”, n'etiti nkwanye ugwu ndị ọzọ a ma ama nwetara, nyeere agwaetiti ahụ aka ịghọ otu n'ime ebe kacha ewu ewu ileta na 2019. Ịmalite afọ na Lin Manuel Miranda na-atụgharị ọrụ ya na "Hamilton" na ihe ngosi nke abalị a na-egosi ihe omume pụrụ iche nke Jimmy Fallon na Puerto Rico, jikọtara ya na mgbakasị ike iji tinye Puerto Rico dị ka ebe kachasị mma maka ezumike mmiri, nyere aka na-aga n'ihu.

Naanị ọnwa gara aga, Discover Puerto weputara njirimara akara ọhụrụ, gụnyere akara ngosi ọhụrụ, yana webụsaịtị emegharịrị, na-egosipụta ọdịnaya siri ike emebere iji tinye ndị ọbịa n'ụdị dijitalụ niile. Na n'izu gara aga, nzukọ a malitere mkpọsa ọhụrụ akpọrọ "Anyị ezutela?" Mgbasa ozi ọhụrụ a na-ewebata Puerto Rico n'ụwa ma na-adọta mmụọ nsọ sitere na onyinye ọdịnala pụrụ iche nke Island - gụnyere ọnụ ụzọ akara ngosi ya, ụdị ọbịa na nnabata nke ndị ya, yana ọnọdụ ala ya dị ka ókèala United States nke dabara adaba na mpaghara ahụ. ndịda nke ala ala.

“Obi dị anyị ụtọ ịhụ mmetụta mbọ DMO na-enwe n'ime obodo. Puerto Rico nwere ohere dị egwu iji bulie ogo ya elu, n'ụwa niile, nke a bụkwa mmalite, "Leah Chandler, CMO nke Discover Puerto Rico kwuru.

Through research, innovation, collaboration and best-in-class marketing practices, Discover Puerto Rico continues to work with industry stakeholders and destination leaders to promote Puerto Rico as a premier global destination. The Island was recently selected as the host destination for the upcoming World Travel and Tourism Council (WTTC) 2020 Global Summit – further evidence that Puerto Rico’s tourism industry is thriving.