Marriott International: First W Hotel Na Argentina

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands.

Marriott International, Inc.  has signed an agreement with GNV Group to bring its W Hotels Worldwide brand to Argentina for the first time in dynamic Buenos Aires, underscoring growing demand from developers and consumers alike for W Hotels’ bold design, signature Whatever/Whenever® service and innovative programming. The hotel – expected to open in 2024 – and its planned residences will be located within a $ 100, 34-story, mixed-use tower poised to rise in the heart of the captivating Port nke Madero neighborhood, the ideal location for the brand’s passion for what’s new/next.

“We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Port nke Madero bụ otu n'ime Buenos Aires’ most sought-after neighborhoods,” said Laurent de Kousemaeker, Chief Development Officer, Marriott International, Caribbean & Latin America. “Port nke Madero is poised to become one of Latin America si coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”

W Buenos Aires will be designed by internationally renowned architect Carlos Ott and the local studio BMA, drawing upon the city’s culture, heritage and devotion to forward-thinking design and growth. A lively mix of meeting space, restaurants and a rooftop bar with sweeping views of the city will be the backdrop to the hotel’s anticipated 150 rooms.

"Buenos Aires is a city that never sleeps and – like the W brand – is bursting with creative energy,” said Ivan Ginevra, Vice President of GNV Group. “The combination of the city’s phenomenal nightlife, rich and stunning architecture and cultural heritage make it one of the world´s most inspiring and passionate capitals – and perfect for W guests, who live on the pulse, and who seek the unexpected.”

“We are very proud to be chosen by Marriott International to partner on this amazing project. It will alter the Buenos Aires skyline, and help make Port nke Madero the coolest spot in the city,” said Alejandro Ginevra, President, GNV Group.

Buenos Aires is known for its sense of limitless energy, and for attracting creativity, with many designers, makers, and innovators flocking to its European-style streets and absorbing its rich history, culture, and architecture.

W Buenos Aires will join the brand’s robust portfolio of W hotels in Central and South America, gụnyere W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita and W Santiago.

To read more news about Argentina visit Ebe a.