Dubai Tourism is launching a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours at reduced rates. Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16th May 2018 and can be bought online at www.dubaipass.ae.

Starting at approx. £77, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

The ‘Select’ package is priced at approx. £77 and allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools providing savings of up to 50%. The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the ‘Unlimited’ package is available for approx. £175 and offers savings of up to 60%. Users can choose unlimited events and activities, and the pass is valid for three days.