Together, they kneaded 72 kg of flour, beat 1,200 eggs, chopped 90 kg of onions, tomatoes, cabbages, carrots, and bell peppers, and used 40 kg of vegetable cooking oil. This was the second attempt after the first attempt flopped in 2020 with a loss of about $3,000 in costs. The finished Rolex tipped the scales at 204 kg.
One would be confused about the idea of engaging in a diet of corrosive resistant oyster steel and precious gems unless they were in Uganda. For in this country, the adage goes:
“In Uganda we do not wear Rolex, we eat them.”
In Uganda, this popular street food named Rolex is actually a mispronunciation of “rolled eggs.” It is usually garnished with chopped vegetables wrapped in chapati (unleavened rolled dough) and can even be customized with Nutella, chopped chicken, beans (kikomando), and even cheese, depending on the customer’s liking, with size variants such as “Titanic” as the name suggests in larger portions.
This street food was the creation of street vendors made popular with students originally around Uganda’s Makerere University in Kampala for its affordability to fill a hungry stomach on a shoe string budget as an option to lousy mess meals of corn bread (posho) and beans.
Says Enid Mirembe, former Miss Tourism Uganda beauty pageant winner and founder of the Rolex Initiative: “Culinary tourism is a vital component of the tourism experience. Given that global destinations are known for their goods like Europe and its wine culture, Chinese noodles, Japanese sushi, Indian biryani, and America’s hot dog and burgers, most of which are street foods, so is the Ugandan Rolex.
“The recent Guinness world record breaking challenge put Uganda on the list of culinary tourism especially after the shocks of lock down. I would love to thank the group that went ahead to prepare the biggest Rolex in 2022. We believe that people will travel here for different activities, but most of all they will have to eat our street food as an experience. We at the Rolex Initiative are here to better the work of these street food vendors through our Rolexprenuer training sessions where we have recently worked with Kampala City Capital Authority (KCCA), the Weyonje Program in Kampala – a sanitation initiative to create a sustainable and attractive city, and also with UNDP plus Ministry in the nine districts of the Rwenzori region tourism development area. The Rolexprenuer trainings will be held all over the country. We are glad to have a meal that identifies us. Where I come from, a Rolex does not tell time.”
Enid also organized the annual Rolex Festival before it was interrupted by the COVID-19 lockdown in 2020.
In Uganda, the Rolex was the subject of the 2019 “Amazing Race” – an American reality competition show where contestants were made to figure out what a Rolex in Uganda really was in the “Who Wants a Rolex challenge.” For the challenge, they had to buy all the ingredients and make a Rolex out of them. To their astonishment, the Rolex was devoured by the team with reckless abandon.
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IHE Ị GA-Ewepụ na edemede a:
- This street food was the creation of street vendors made popular with students originally around Uganda's Makerere University in Kampala for its affordability to fill a hungry stomach on a shoe string .
- An American reality competition show where contestants were made to figure out what a Rolex in Uganda really was in the “Who Wants a Rolex challenge.
- We at the Rolex Initiative are here to better the work of these street food vendors through our Rolexprenuer training sessions where we have recently worked with Kampala City Capital Authority (KCCA), the Weyonje Program .
