Travel technology is not only responding to some of the changes in traveller behaviour but also driving some of those changes, according to experts speaking on the opening day of Travel Forward.
Travel Forward is the exciting new event co-located with WTM London, launched to inspire the travel and hospitality industry with the next generation of technology
Mike Croucher, Onye isi nke Nka na ụzụ na Onye isi na-ahụ maka njem njem, meghere ihe omume ahụ na ihe ngosi na-akọwa otú ụlọ ọrụ njem na-amanye ndị na-azụ ahịa ka ha na-akpa àgwà n'ụzọ dabara na usoro ụlọ ọrụ njem, kama ịtụgharị uche otú na ihe ha chọrọ ịzụta.
Ọ rụrụ ụka na ọkpụkpụ azụ nke ụlọ ọrụ ahụ bụ omenala "usoro ndekọ", na ndị na-azụ ahịa taa na-atụ anya na a ga-eji "usoro ọgụgụ isi na usoro ntinye aka".
“Systems of intelligence” are new ways to connect supply and demand, and have artificial intelligence capabilities integrated in the platform. He referenced Hopper, the US-based recent recipient of a $100 million funding round. Hopper has developed algorithms which track historic flights pricing data and advices cost-conscious travellers on “the best time to buy”.
Ọ sịrị, "Ọ na-agbanwe usoro njikwa ego nke ụgbọ elu," ka o kwuru.
"Sistemụ njikọ aka" bụ maka ọwa. Instagram bụ isi okwu, na Croucher na-ekwu "70% nke ọdịnaya na Instagram metụtara njem". Travelport na EasyJet ejikọtala ọnụ iji jikọọ onyonyo na Instagram na ngwa ntinye akwụkwọ EasyJet.
"Gịnị kpatara ị ga-esi na ọwa ị nọ?" ọ tụrụ aro.
Croucher’s angle that the industry is “designed around silo-ed processes and not the customer” was repeated later in the day by Olaf Slater, Senior Director International Strategy & Innovation, Sabre Hospitality. He talked about “history…hindering a great customer experience”.
Ọ tụpụtara usoro njikọ aka ụlọ ọrụ ụlọ oriri na ọṅụṅụ na ndị ọbịa dị ka "ọnụego, ọnụ ụlọ, ihe eji enyere ndụ aka, ebe ebe na ahụmahụ". O kwenyere na, Millennials karịsịa, ga-atụ anya ka mkparịta ụka ahụ malite na ahụmahụ nke ụlọ oriri na ọṅụṅụ nwere ike inye.
Ọtụtụ puku afọ bụ isiokwu na-emegharị ugboro ugboro n'ụbọchị dum. Dr. Kris Naudts, onye nchoputa & CEO nke Culture Trip, kwuru banyere ikike nke ọgbọ ahụ n'ime ndị ọrụ 300 ma ọ bụ ndị ọrụ ya. O kwuru na Millennials bụ ike dị mma na ọnụnọ ha na-ekepụta ohere ọrụ dị mma maka ndị ọrụ niile, n'agbanyeghị afọ ole.
But a more prevalent theme was artificial intelligence and machine learning, two phrases which are rapidly becoming interchangeable. Finnbar Cornwall, Industry Head – Travel, Google, kicked off his presentation with a quotation from Google CEO Sundar Pichai:
“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything. We are thoughtfully applying it across all our products.”
Ngosipụta Cornwall kọwara ka nnukwu onye nchọta na-etinye AI na ọkwa mmepụta n'ime ọtụtụ ngwaahịa na ọrụ Google, yana ọtụtụ njirimara akpaaka nke Pọtụfoliyo ngwaahịa Ad ya bụ AI kwadoro.
Oge nnọkọ ya zoro aka na azụmaahịa AI nke Google Deep Mind, nke mụtara ka esi egwu egwuregwu kacha gbagwojuru anya n'ụwa - Gaa - wee merie onye mmeri ụwa. Cornwall kwuru na ọnụọgụ mmegharị nke enwere ike ime n'ime egwuregwu Go dị ka "ọnụọgụ atọm dị na mbara igwe."
Na ọnọdụ njem, ọ rụrụ ụka na permutations - oge, ozi, ndepụta, formats na bids - dịtụ obi umeala na "AI na ML nwere ike ime ka anyị bịaruo ndị ahịa ọ bụla na-arọ nrọ maka iru mkpa na ọnụ ọgụgụ".
Elsewhere, blockchain was explained to the audience by Dave Montali, CIO, Winding Tree
a not-for-profit Swiss organisation developing a blockchain-powered decentralized travel ecosystem. Blockchain, he said, is a database which can do the work of a GDS or bedbank but without the costs, although there are different costs when running a blockchain.
O kwukwara banyere ikike nke blockchain iji jikọta usoro ihe nketa ma ọ bụ teknụzụ ndị ọzọ.
Mgbakwunye nke blockchain abanyela n'ime isiokwu ọzọ na-emegharị ugboro ugboro nke ụbọchị - mmekorita. Tim Hentschel, CEO nke otu ọkachamara ntinye akwụkwọ nkà na ụzụ HotelPlanner, kwuru na azụmahịa ọ bụla nwere nkà na ụzụ siri ike ma ọ bụ ntinye aka ga-ahụ ụlọ ọrụ ndị yiri ya dị njikere ịrụ ọrụ na ha. Ọ sịrị, "Echiche a bụ ime ka ọtụtụ mmadụ nwee ike ị nweta ngwa ahịa dịka o kwere mee."
A na-ahụkwa eziokwu, arụrụ arụ na agwakọta ọnụ ụbọchị niile. Dr Ashok Maharaj, XR Lab, Tata Consultancy Services, kesara ụfọdụ nghọta ka akụkụ a nke teknụzụ na-esi na-agbanwe. O kwetara na nkà na ụzụ ugbu a bụ "ntụpọ" ma nwee obi ike na nke a ga-agbanwe. Ekwentị mkpanaaka mbụ nwere GPS chọrọ antenna. Ugbu a e wuru ya,” ka o kwuru.
Otu omume nke Expedia lebara anya na ya bụ enweghị ndidi nke ndị njem ọgbara ọhụrụ. Hari Nair, Global Senior Vice President na Expedia Group Media Solutions, kwuru na azụmahịa ahụ bụ "na-atụgharị na akụrụngwa" nke na-ebu otu ibe n'ime sekọnd abụọ. Ihe kpatara ya, n'ụzọ dị mfe, bụ na ọ bụrụ na ibe weebụ na-ewe ogologo oge ibu, ọnụego ntụgharị na-agbada ozugbo.
Jon Collins, Programme and Content Director, Travel Forward said; “The very first day of the very first Travel Forward captured exactly what we wanted – intelligent business-critical conversations from travel brands and suppliers, presented to an engaged audience. We are confident that every attendee came away with actionable insights to help drive their travel business forward.
eTN bụ onye mmekọ mgbasa ozi maka WTM.
