BERLIN, Germany – From the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels & Resorts Worldwide, Inc today announced it is on track to open more than 40 new hotels and resorts across Europe in the next five years, expanding its portfolio by almost 30% with openings in both fast-growing and established markets. Further underlining its long-term growth strategy, Starwood is set to open five new hotels in Turkey this year, including The St. Regis Istanbul which just opened on March 1st.
"2014 bụ afọ ndekọ nke nkwekọrịta nkwekọrịta maka Starwood na Europe na-enwe ọganihu dị elu dị elu na-agbanwe agbanwe na isi ahịa Europe na ebe ndị a na-achọ," Simon Turner, Onye isi oche nke Global Development maka Starwood Hotels & Resorts Worldwide, Inc. "Mmụba uto anyị na-aga n'ihu n'afọ a yana ụlọ oriri na ọṅụṅụ 14 na-aga imepe n'ofe Europe na mmasị ndị nwe ya siri ike na ụdị ndụ ndụ itoolu anyị, na-akwado site na mmemme iguzosi ike n'ihe anyị, ike mkpokọta nke ikpo okwu zuru ụwa ọnụ anyị na ndị otu mpaghara anyị nwere ahụmahụ."
Ihe ngosi mmeghe nke 2015 gụnyere:
• Five new hotels in Turkey, reaffirming Starwood’s commitment to growth in the country, bringing its portfolio to 15 hotels across seven brands by the end of 2015. Among the openings, is the St. Regis brand launch in Turkey with The St. Regis Istanbul introducing unparalleled luxury and style into the dynamic gateway city. Starwood will also introduce the Four Points by Sheraton brand into the country with two Four Points by Sheraton hotels in Batisehir and in Dudullu, two of Istanbul’s most promising districts. The iconic Sheraton brand will open a hotel in Atasehir, on the Asian side of Istanbul and recently entered the emerging coastal city of Samsun.
• Steady growth in Russia with two new Starwood hotels opening in 2015: Sheraton Ufa and a Four Points by Sheraton in Kaluga, marking the entry of the Four Points by Sheraton brand in the country. With six more hotels in the pipeline, Starwood will double its footprint in Russia over the next three years.
• Growth momentum in Germany with the launch of the Aloft brand in Stuttgart and Munich this summer, strengthening Starwood’s position in this key European travel market to nearly 30 hotels.
• The introduction of the W and Element brands to The Netherlands by year-end with W Amsterdam located in the prestigious Dam square, just steps from the city’s vibrant canal district, and Element Amsterdam, south of the city center.
• Three further additions to the Sheraton brand portfolio in Southern Europe: Entering Romania with the opening of Sheraton Bucharest this fall, a conversion that leverages the brand’s first-mover advantage. The brand will also open the Sheraton Lake Como Hotel, a conversion hotel, overlooking the spectacular Lake Como in Italy, and expand its footprint in Croatia with the Sheraton Dubrovnik Riviera Hotel.
2014 ndekọ afọ maka nkwari akụ bịanyere aka n'akwụkwọ nkwado na Europe, mgbanwe hotels ịnya ụgbọ ala mgbasawanye
Na 2014 Starwood nwetara afọ ndekọ nke nkwekọrịta nkwekọrịta na Europe yana ihe fọrọ nke nta ka ọ bụrụ 60% karịa nkwekọrịta mbinye aka karịa n'afọ gara aga, nke na-ebute site na nkwekọrịta ntụgharị. Starwood na-aga n'ihu ịhụ mmasị na-abawanye site n'aka ndị nwe ya na-achọ ịbawanye uru nke akụ ha ngwa ngwa, yana ọtụtụ ohere ntụgharị n'etiti ọchịchọ na-eto eto na-abịa site na UK, Germany, France na Southern Europe.
Ntughari n'oge na-adịbeghị anya dị ka St. Regis Moscow Nikolskaya na Excelsior Hotel Gallia, ụlọ oriri na ọṅụṅụ Luxury Collection, Milan, emeela ka ọganihu dị na Starwood si okomoko ika akụkụ, na-egosipụta mmasị mmepe maka ụdị siri ike na ike ire ere zuru ụwa ọnụ. Ntugharị isi ọzọ n'afọ a bụ Sheraton Berlin Grand Hotel Esplanade, bụ nke na-egosi mmalite nke akara ngosi Sheraton na isi obodo Germany, otu n'ime njem njem Europe kachasị mkpa maka azụmahịa na ntụrụndụ.
"Anyị na-ahụ ọtụtụ ohere ntụgharị n'ofe Europe site na azụmahịa ndị a na-ejikwa na franchized," Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East kwuru. "Usoro enyi ntughari anyị na-enye anyị ohere ịnye ndị mmekọ anyị uru site na usoro mgbanwe, nke na-arụ ọrụ nke ọma nke na-arụpụta ihe fọrọ nke nta ka ọ bụrụ ngwa ngwa ma na-enye ha ohere ịnweta usoro nnyefe ọkwa ụwa yana mmemme iguzosi ike n'ihe nke SPG, ahịa dị iche iche, na ọtụtụ ihe. Ọzọ."
Nkwekọrịta Franchise bụ akụkụ bụ isi nke atụmatụ mmepe Starwood, na-anya ihe fọrọ nke nta ka ọ bụrụ 50% nke nkwekọrịta ụlọ oriri na ọṅụṅụ bịanyere aka na Europe n'afọ gara aga. A na-atụ anya ka ọsọ nke mbinye aka n'akwụkwọ nkwekọrịta ga-aga n'ihu site na 2020 ebe ndị mmepe na-ahụ uru agbakwunyere ụdị Starwood na-ebuga na atụmatụ ụlọ ha, ọkachasị n'ahịa tozuru oke dị ka UK, Germany na France.
Ụdị n'etiti ahịa nke Starwood na-ewuli elu n'ike n'ike
Ụdị atọ dị iche iche nke Starwood dị n'etiti ahịa, Aloft, Points anọ nke Sheraton na Element, na-enwe ọganihu na-enwetụbeghị ụdị ya n'ụwa niile. Na Europe, Pọtụfoliyo n'etiti ụlọ ọrụ ahụ adịla njikere ịgafe 50% nke pipeline mmepe Starwood nwere ihe karịrị oghere ụlọ oriri na ọ hotelụ amị iri na ise na-atụ anya gafee ụdị atọ a na njedebe nke 15.
Aloft ga-enwe ihe karịrị okpukpu abụọ nke Pọtụfoliyo ya na Europe na ụlọ oriri na ọṅụṅụ na-emeghe na St. Petersburg na London n'ime afọ abụọ na-esote, na mgbakwunye na ụlọ oriri na ọṅụṅụ abụọ na Germany, na-emepe n'oge okpomọkụ a. Ihe anọ site Sheraton, Starwood kasị na-eto eto ika ga-amụba na abụrụ ahịa na asatọ oghere zubere na Turkey na Russia site 2017. The eco-centric Element ika, ẹkenam na Europe na mmeghe nke Element Frankfurt Airport Hotel n'afọ gara aga, ga-mpụta mbụ na Amsterdam tupu afọ agwụ, wee bụrụ akụkụ nke mmepe ụlọ nkwari akụ abụọ nke Aloft na Element na ngalaba Tobacco Dock nke East London na 2017.
"Mmụba ndekọ nke enwetara n'ime afọ ise gara aga na mpaghara etiti ahịa ewepụtala 2015, ebe anyị ga-ahụ mgbasawanye siri ike na ahịa ndị tozuru okè na ndị na-apụta" Michael Wale, President Starwood Hotels & Resorts, Europe, Africa & Etiti ọwụwa anyanwụ. "Ọchịchọ na-arịwanye elu maka ntughari na nkwekọrịta aha sitere na ndị mmekọ ọhụrụ na ndị dị adị bụ ngosipụta siri ike nke netwọkụ siri ike nke Starwood, ntọala ndị ahịa na-eguzosi ike n'ihe na ntinye aka iji wepụta uru maka ndị nwe ya."
