India Tourism Minister makes sweet inauguration at The Ashok in New Delhi

The inauguration of the new Cake Shop at The Ashok in New Delhi, India, by Shri K. J. Alphons, Hon. Minister of State (Independent Charge) for Tourism, Government of India, added sparkle and glitz to the New Year’s Eve celebrations at The Ashok. The recently-opened outlet will offer an array of new delectable bakery and confectionery delights that will combine exotic modern flavors for the contemporary palate.

Strategically located next to the tea lounge, The Ashok Cake Shop has added “Joie de Vivre” by bringing freshness and leisure-coated serenity with complete opulence. It has an elegant and vibrant ambience amidst the grandeur of The Ashok. Located at lobby level overlooking the lush greens and a beautiful view of the Tea lounge, the Cake Shop is a one-stop shop solution for a visitor’s sweet tooth.

Shri Satyajeet Rajan, IAS, Director General (Tourism), Ministry of Tourism; Ms. Ravneet Kaur, IAS, Chairperson & Managing Director (C&MD), ITDC; Shri Piyush Tiwari, Director (Commercial & Marketing), ITDC and various dignitaries were present to grace the inauguration.

Speaking on the occasion, Mr. Vijay Dutt, General Manager, The Ashok, New Delhi, expressed: “We are overwhelmed with the level of excitement seen in The Cake Shop with our new customers savoring freshly-prepared pastries and bakery products. The Ashok Cake Shop is another feather to the gourmet world of the hotel. Marking the New Year, this patisserie is a souvenir to the city and guests visiting the hotel.”

The Ashok Cake Shop offers hand-crafted breads, croissants, tarts, chocolates and an elegant assortment of savory as well as freshly-prepared cakes, pastries, and truffles.