Sabre Corporation, a leading software and technology provider that powers the global travel industry, today announced the renewal of a global distribution agreement with China Southern Airlines as the carrier ramps up overseas routes.
The multi-year renewal ensures that China Southern can continue distributing its content to the vast network of travel agents and corporations connected to Sabre’s global distribution system (GDS). The deal strengthens a long-standing relationship between China Southern, which is China’s largest carrier by passenger volume, and Sabre, with the airline also using Sabre’s fares and contract management solutions.
Sabre and China Southern are excited to announce the continuation of this valued, long-term relationship at an important time for China Southern and the wider Chinese travel industry. As China Southern steadily resumes international routes, and looks forward to further travel recovery in China, the airline will be using Sabre technology to get its fares and offers in front of agents, and their travellers, worldwide.
With main hubs at Guangzhou Baiyun International Airport and Beijing Daxing International Airport, China Southern Airlines is preparing for increasing future tourism, having recently announced the resumption of routes to major international destinations.
“We’re thrilled that China Southern has demonstrated extended confidence in Sabre’s advanced technology with their multi-year commitment to our extensive distribution network”, said Rakesh Narayanan. “We’re seeing pronounced recovery in APAC, particularly in international markets, and we look forward to continuing to support China Southern to promote its fares and offers through Sabre’s travel marketplace as the airline adds to its own international route network.”
