Onye edemede Britain bụ James Hilton dere "Lost Horizon," akwụkwọ edemede mara mma nke na-egosi ụwa paradaịs ezumike mara mma nke jupụtara na nrọ na uri, ebe ọ kpọrọ Shangri-La. Taa (November 9, 2009), Global Tourism Vacation Forum 2009 ka a na-eme na ihe ngosi Shangri-La - China Diqing Shangri-La.
Isiokwu nke ọgbakọ ahụ bụ "Tinye n'ime oge njem nlegharị anya ọhụrụ," nke na-ekwupụta, "Oge ọhụrụ maka njem nlegharị anya ezumike iji nweta ihe mbụ, okike, ịma mma gburugburu ebe obibi na uto nke omenala pụrụ iche abịala!"
Ndị ọbịa na ndị nta akụkọ si China, Greece, South Korea, Switzerland, Bangladesh, Indonesia, Bulgaria, Oman, Chile, Turkey, Nepal, Pakistan, India, Hungary, Peru, Pakistan, Malaysia, na mba 22 ndị ọzọ sonyere na nnọkọ ahụ.
Na mmemme mmeghe nke ọgbakọ ahụ, Gọvanọ Chen Jianguo Diqing mara ọkwa nye ụwa, ebumnuche anyị bụ iwulite Diqing ka ọ bụrụ ebe ndị njem nlegharị anya kachasị n'ụwa, yana Shangri-La ka ọ bụrụ akụ njem nlegharị anya n'ụwa, nke mere na “Shangri-La n'ezie bụrụ nke ụwa. Shangri-La!”
Nzukọ ezumike njem nlegharị anya zuru ụwa ọnụ bụ nke International Tourism Marketing Association tọrọ ntọala, nke bụ nnukwu ọgbakọ ọgbakọ kwa afọ nke mba ụwa. http://www.itmacom.com/ bụ naanị ụlọ ọrụ na-arụ ọrụ na kọntaktị maka mgbasa ozi dị ndụ na ụwa. CCTV nke China, Daily People, People, Xinhuanet, Zhongxin News Agency, Guangming Daily, CRI, CNR, China Tourism News 10 mainstream media na Malaysian National News Agency, Associated Press nke Pakistan, Nepal's National News Agency, na Chile si mba ọzọ 12 Television. A nọchitere anya ụlọ ọrụ mgbasa ozi n'ọgbakọ iji kọọ akụkọ.
