Onye isi oche nke Njem nlegharị anya nke Barbados Marketing Inc. (BTMI), Mr. Jens Thraenhart, is working to make Barbados one of the most balanced destinations on Earth. What does this mean? It means a balance for the island nation in the quality of life and well-being for all stakeholders whether they be travelers or residents or businesses.
In Thraenhart’s eyes, the Bajan culture of Barbados is the tourism brand of the island and must be marketed globally and identified together as such. He expressed his vision Bajan cultures as the brand for Barbados tourism recently at the second Visit Barbados Industry Forum held at the Lloyd Erskine Sandiford Centre. He said:
“Destination Barbados is not a logo or tag line or color. Instead, it is collectively what it means to be Bajan and what the Bajan experiences collectively bring to the world.”
While he stood by the fact that the beaches of Barbados will always be a mainstay for the country’s tourism industry marketing, he strongly believes that is the Barbadians themselves and their culture that will push tourism forward now and in the future.
Mr. Thraenhart assumed the role of CEO of the Njem nlegharị anya nke Barbados Marketing Inc. just 7 months ago. He is an internationally recognized expert in the field of tourism.
Njem nlegharị anya nke Barbados
Ọrụ Barbados Tourism Marketing Inc. (BTMI) bụ ịkwalite, nyere aka na ịkwado mmepe nke njem nlegharị anya nke ọma, iji chepụta na mejuputa atumatu ahịa ahịa kwesịrị ekwesị maka nkwalite dị mma nke ụlọ ọrụ njem; ime ndokwa maka ọrụ ụgbọ njem ụgbọ elu na ụgbọ mmiri zuru oke na nke kwesịrị ekwesị na-aga na Barbados, na-agba ume ka e guzobe ihe eji enyere ndụ aka na akụrụngwa dị mkpa maka anụrị Barbados kwesịrị ekwesị dị ka ebe njem nlegharị anya, na ịrụ ọrụ ọgụgụ isi ahịa iji mee ka ọ dị mkpa. nke njem nlegharị anya.
Ọhụụ BTMI na-ahụ Barbados ka ebuliri elu nke ikike ya dị ka asọmpi zuru ụwa ọnụ, ebe ihu igwe na-ekpo ọkụ yana njem nlegharị anya na-akwalite ịdịmma ndụ nke ndị ọbịa na Barbadian ọnụ.
Ebumnuche ya bụ ịzụlite na itinye ike ịre ahịa pụrụ iche n'usoro ịkọ akụkọ ezigbo aha nke Ebe Barbados. Ọ gara n'ihu na-akpọ oku ka ndị mmekọ niile kwalite njem nlegharị anya Barbados ka ọ dị elu ka ha na-eme ya n'ụzọ ezi uche dị na ya na nke ga-adigide.
IHE Ị GA-Ewepụ na edemede a:
- Iji mee ndokwa maka ọrụ ụgbọ njem ụgbọ elu na ụgbọ mmiri zuru oke na nke kwesịrị ekwesị na-aga na Barbados, na-agba ume ka e guzobe ihe eji enyere ndụ aka na akụrụngwa dị mkpa maka ọmarịcha Barbados dị ka ebe njem nlegharị anya, na ịrụ ọrụ ọgụgụ isi ahịa iji mee ka ọ dị mkpa. nke njem nlegharị anya.
- While he stood by the fact that the beaches of Barbados will always be a mainstay for the country's tourism industry marketing, he strongly believes that is the Barbadians themselves and their culture that will push tourism forward now and in the future.
- In Thraenhart's eyes, the Bajan culture of Barbados is the tourism brand of the island and must be marketed globally and identified together as such.
