Antigua na Barbuda weputara mgbasa ozi oge okpomọkụ zuru ụwa ọnụ: #WhatCoolLooksLike

The Antigua and Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike, which is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences. The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.

Antigua and Barbuda’s Minister of Tourism & Investment, The Honorable Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages the islands have been promoting in recent years. “Antigua and Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene, and while there are numerous events to enjoy, the pace remains unrushed. The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years, and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe. The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” notes Fernandez.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilize a variety of tactical trade and consumer activations to ensure the success of the initiative.

The #WhatCoolLooksLike Summer Campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the periods April-October 2019.  The savings will be available at participating tour operators, airlines and hotels.

A key element of the campaign is the #WhatCoolLooksLlike Ambassador Program, which comprises a carefully curated selection of local influencers who the Authority believes encompass what “cool” looks like. These Ambassadors have been commissioned to utilize their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences provided in the twin-island state.

Another initiative is the Global Sweepstakes launched today which runs through May 21. Entrants will be asked to opt-in by location in order to upload a video or photo that depicts what cool looks like. At the end of the two-month contest, two random winners will be chosen: One from our overseas source markets will win a complimentary 4-day/3-night stay at the Verandah Resort and Spa in Antigua; while one local will win a 2-night, 3-day stay at the Harbour Island Residences in Jolly Harbour. The local element of this campaign was so designed to allow for local participation and engagement, creating a platform where local Antiguans and Barbudans become advocates for the destination.

The Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority will host a variety of events, including The Antigua Sailing Week, The Optimist World Championships, The Antigua and Barbuda Sportfishing Tournament, Antigua and Barbuda Restaurant Week and Antigua’s Carnival: The Caribbean’s Greatest Summer Festival, providing additional enticements for visitors to travel this summer.

Antigua (a na-akpọ An-tee'ga) na Barbuda (Bar-byew'da) dị na etiti oke osimiri Caribbean. Họpụtara onyinye nrite njem njem ụwa  Ebe kacha amasị Caribbean, Paradaịs ejima-agwaetiti ahụ na-enye ndị ọbịa ahụmahụ abụọ pụrụ iche pụrụ iche, okpomọkụ dị mma n'afọ niile, akụkọ ihe mere eme bara ụba, ọdịbendị na-adọrọ adọrọ, njem nlegharị anya na-akpali akpali, ebe ntụrụndụ na-emeri, nri ọnụ na 365 ọmarịcha osimiri pink na ọcha na-acha ọcha - otu maka ụbọchị ọ bụla nke afọ. Nke kasị ukwuu na agwaetiti Leeward, Antigua nwere 108-square kilomita nwere akụkọ ihe mere eme bara ụba na ọdịdị ọdịdị dị egwu nke na-enye ohere nlegharị anya dị iche iche. Nelson's Dockyard, naanị ihe atụ fọdụrụ nke ebe mgbake Georgian nke saịtị UNESCO World Heritage depụtara, bụ ikekwe akara ala ama ama. Kalenda mmemme njem nlegharị anya nke Antigua gụnyere izu Antigua Sailing a ma ama, Antigua Classic Yacht Regatta, na Ememme Antigua Carnival kwa afọ; mara dị ka Caribbean's Greatest Summer Festival. Barbuda, agwaetiti nta nke Antigua, bụ ebe nzuzo kacha ewu ewu. Àgwàetiti ahụ dị kilomita 27 n'ebe ugwu-ọwụwa anyanwụ nke Antigua ma ọ bụ naanị ụgbọ elu nkeji iri na ise ga-apụ. A maara Barbuda maka obosara ya dị kilomita 15 a na-emetughị aka nke osimiri aja pink yana ebe obibi nke ebe nsọ nnụnụ Frigate kasị ukwuu na Western Hemisphere. Chọta ozi na Antigua & Barbuda na Visitantiguabarbuda.com ma soro anyị na: Twitter, Facebook, na Instagram.

For information on our #WhatCoolLooksLlike Ambassadors, go to Visitantiguabarbuda.com.