Viking today welcomed its fourth and newest ocean ship, Viking Sun to Los Angeles, also the home of the company’s U.S. headquarters. The ship is currently sailing Viking’s sold-out 141-day World Cruise from Miami to London, and Los Angeles is Viking’s first U.S. West Coast port of call in the company’s 20-year history. Viking Chairman Torstein Hagen today greeted guests on Viking Sun, and during a press conference onboard unveiled a new multi-channel brand advertising campaign titled, “Did You Know?”
“We have always been a travel company that focuses on exploration and cultural immersion,” said Torstein Hagen, Chairman of Viking. “In the last two decades we have led the industry in river cruising, and as we become the leading small ship ocean cruise line we have an opportunity to introduce many new travelers to the Viking way of exploration. Our new ‘Did You Know?’ campaign is aimed at inspiring people who may not yet know what makes us so different in the industry, why we are the most award-winning cruise line and how we can provide more included value than any other cruise company.”
Timed with the cruise industry’s “Wave Season” in January, the launch of Viking’s new “Did You Know?” campaign will feature new creative advertisements that will appear across all marketing channels, including TV, print and digital.
Aimed at travel agents and the company’s target audience of experienced travelers 55 and older, the campaign highlights Viking’s industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos. The campaign will also share Viking’s award-winning history, such as being named the #1 Ocean Cruise Line in Travel + Leisure’s 2016 and 2017 World’s Best Awards and the #1 River Cruise Line in Condé Nast Traveler’s Readers’ Choice Awards.
At the press conference, Hagen also announced that the company’s sixth ship will be named Viking Jupiter. Scheduled to launch in February 2019, the 930-guest sister ship will sail Viking’s most popular itineraries in Northern Europe and the Mediterranean, as well as two new itineraries in South America – Southern Atlantic Crossing (22 days; Barcelona – Buenos Aires) and South America & the Chilean Fjords (18 days; Buenos Aires – Santiago).